About Us

In 1964, SREE TRADING COMPANY was established by its founders, Mrs. K.L. Prabhavathi and Mr. K.N. Lakshminarayan Setty, who brought with them extensive experience and education in the manufacturing sector. The company began its journey on a modest scale, driven by a commitment to deliver high-quality products to its clientele. Initially, the focus was on producing raw agarbatti, and later, the company expanded its offerings to include Natural Masala bathies such as “Special Amber,” “Kasturi,” “Loban,” and “Chandan,” with a production capacity of 100 kg per day. A significant advancement in product innovation occurred in the 1980s when the founders’ elder son, Mr. Harish K.L., joined the business. He introduced popular products of that era, including YOGESHWAR and PARTHANA MANDIR BOX/TUBES. The company gained notable recognition in 1983 with the launch of its first Flora Bathi, named “KHAZANA.” This product not only established a new identity for the company as “KHAZANA WALA” but also led to remarkable success across India due to its exceptional fragrance and diffusion. Following the success of “KHAZANA ” in the 1990s, the company introduced AYODHYA RAM MANDIR, a scented agarbatti that also achieved significant sales. In the 1990s, the younger son of the founders, Mr. Sanjay K.L., joined the company, bringing fresh ideas aimed at advancing the business and ensuring its sustainability. SREE TRADING COMPANY is a family-oriented enterprise, with the founders’ two daughters and two sons actively contributing to the business, and all production is conducted in-house. The company experienced a new wave of success when the two brothers collaborated on market analysis, leading to the introduction of a new range of flora agarbathies. The product, named SIDHI GANESH, received an enthusiastic response in the market. Two years later, JAI AMBE was launched, and like SIDHI GANESH, it was warmly embraced by consumers both in India and abroad. We take pride in these two products, which continue to be among our bestsellers even after three decades since their launch. Our portfolio includes several successful products such as NITYA POOJA, GOPI 100, ARYAN, among others, all of which have garnered significant appreciation from our customers. In the year 2000, we aimed to introduce something innovative to our clientele and launched MAHA VISHNU 2 IN 1 specifically for the Andhra Pradesh market. This product was met with success, establishing the company in a prominent position within the state. Following this, we concentrated on delivering high-quality products, resulting in the creation of items such as MAHA VISHNU ZIPPER, SAFFRON ZIPPER, GOLDEN JUBILEE Pouch, SAFFRON Pouch, MADHAV, SREE HEXAGON, and SAI RAM, catering to both regular and economy segments. The years 1993 and 2000 marked the entry of their spouses into the business, providing essential support in expansion and management, which enhanced the company’s reputation in the market. Mr. Suhas, the third-generation entrepreneur and grandson of the founders, has now taken the helm to continue the legacy of the firm. We remain committed to delivering the finest products in the market and are poised to tackle new challenges, ensuring we provide our customers with innovative offerings that they will embrace. Our company received the prestigious ‘Editors Choice – Best Masala Agarbatti Manufacturer award at the 9th International Agarbatti and Perfume Expo held in Hyderabad in November 2024. This recognition highlights the exceptional quality and reliability of the masala and flora agarbatti produced by our organization.